People turned to online entertainment for a meaningful escape from all the stress and worries of the world—and use this as a topic to connect with people.
In the first quarter of 2020, Twitter saw 678 million entertainment-related conversations in SEA. While conversations in the Philippines about celebrities, local TV, and movies dipped last year, Tweets about shows available on OTT channels increased throughout the region in countries with 184% growth (Q3 2020 vs. Q3 2019) in the Philippines.
From #SB19 to K-drama hit #ItsOkayToNotBeOkay, fan chatter on Twitter is still at an all-time high. Here’s a lookback at what kept Filipinos glued to the edge of their seats (sofas) in the most extraordinary of years.
When the big screen went black
Although entertainment was enjoyed rather differently last year, what stayed the same was how Filipinos continued to discuss and bond over plenty of films. With its historic win at the Oscars in 2020 , hit Korean masterpiece #Parasite generated major buzz among Asians, with people joining in the celebrations online and cinema operators re-screening the movie.
Back to the small screen
Teleserye tapings proved to be difficult in 2020, but noontime shows tried their best to resume as soon as possible to bring delight and entertainment for people who are stuck at home. ASAP Natin ‘To (@ASAPOFFICIAL), an all-star Sunday noontime, was a staple conversation driver among Filipinos, as their favorite artists perform song and dance numbers in the show. On the other hand, the Philippine adaptation of K-drama Descendants of the Sun also trended on Twitter as they shared their sentiments seeing their fave K-drama with a relatable local spin.
The stars in their eyes
Since we #StayHome, fans weren’t able to meet their fave celebrities face-to-face. Tweeting therefore became their way to show support for their idols. For example, #MayWard fans are actively in the loop about Edward Barber (@Barber_Edward_) and Maymay Entrata’s (@maymayentrata07) projects; they use hashtag parties and other fan group initiatives to make sure their efforts are amplified.
We all know by now how powerful SB19 (@SB19Official) and A’TIN can be as they ruled most of the charts in 2020. The P-Pop group released their first album last year and landed on many endorsements and achievements. All of these are made possible by A’TIN who are passionate in supporting their favorite group.
Streaming the night away
Over-the-top (OTT) streaming services like Netflix (@Netflix_PH), iWant (@iwanttfc), and iflix (@iflixph) provided Filipinos with endless options in 2020, setting Twitter alight with a flurry of Tweets across various genres. Twitter recorded a notable 184% spike in related conversations in Q3 2020 as compared to the same period the previous year in the Philippines.
Filipinos were treated with diverse choices, but of course, Korean dramas maintained their title as the indisputable attention winners of 2020 – including time-travelling royals in #TheKingEternalMonarch and forbidden love in Crash Landing On You (#CLOY).
“2020 was a year of unexpected and unprecedented change in the entertainment landscape but, Twitter continued to play its part in keeping conversations thriving,” said Carl Cheng, Head of Entertainment Partnerships, SEA and Greater China. “Even as parts of the world look towards recovery and easing of lockdown measures, entertainment will certainly remain a key part of our lives. As this year promises new reality TV, local dramas, award-winning films and more in 2021, Twitter is excited to see where the next big escape will take us.”
 Source: Twitter Internal Data | Q1 2020