Inspired by the celebrated Pride March, the Rainbow Walkway aims to serve as a creative alley and safe space for the LGBTQIA+ community and their allies. Havaianas Philippines hopes to keep the spirit of Pride alive through this small project.
Whether people strut down the PRIDE Catwalk like a queen or chill on the socially-distanced Rainbow Benches for a quick breather, everyone is welcome to stick around! There’s even a Charging Station, where people can charge their mobile phones or e-bikes, as well as a vibrant #AllLoveWelcome String Art.
Havaianas Philippines introduced its first-ever Pride Squad earlier this year with the hopes of creating a welcoming environment during the month-long Pride celebration. To further support the community, a percentage of every purchase from their Pride Collection is donated to All Out (a global LGBTQIA+ non-profit organization) and the Metro Manila Pride Organization (a local LGBTQIA+ non-profit organization), non-profit organizations that are focused on empowering the LGBTQIA+ community and defending their rights.
With these initiatives, Havaianas hopes to encourage everyone to feel free and proud all year round because Pride never stops–– and all love is welcome, in any form or color.